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New solution proposed for Freidl’s myWorld? Company for damage settlement proposed!

11. July 2025

According to information available to our editorial team, a direct exchange took place between Lyoness/Lyconet founder Hubert Freidl and CEO Ben Ecker at the end of May. Ecker presented a proposal that could both defuse the ongoing legal disputes and improve the tarnished image of myWorld.

The aim is to find a viable solution to resolve the existing conflicts.

Company to settle claims

The core of the plan is the establishment of an independent company that, under mutual and impartial supervision, would coordinate and gradually fulfil international obligations towards marketers, for example through partial payments or instalments. This company could help to regulate claims for repayment without myWorld having to admit liability. This model was discussed around ten years ago in talks with Austrian lawyers, but was rejected at the time. However, supporters of the plan emphasise that the circumstances have changed considerably since then.

Advantages for all parties involved

Proponents of the solution see it as beneficial for all sides. On the one hand, existing conflicts could be defused and future proceedings avoided, which would entail considerable financial and reputational risks for myWorld. On the other hand, such an agreement could also send a strong signal to alleged victims and open the way for a fair, face-saving solution.

‘The legal disputes are not only costing a lot of money, but are also severely damaging myWorld’s image. It is time to draw visible consequences from the mistakes of the past,’ the letter to Hubert Freidl states. It points out that Freidl himself has repeatedly acknowledged in public that there have been mistakes in the management of the company, from which lessons have been learned.

Solution could steer proceedings

The proposal suggests that a constructive solution could not only settle many conflicts out of court, but also leave a positive impression in the numerous ongoing investigations. Accompanying media communication is also being considered, which could present both myWorld as a company and Hubert Freidl personally in a solution-oriented and more positive light.

Background: High claims for damages

The myWorld Group, formerly Lyoness, has been the subject of criticism for many years. Numerous former sales partners, including former top leaders, are demanding repayment of investments or fees they made in the context of network marketing. In some cases, the amounts involved are in the millions. Several investigations against Freidl are ongoing in various countries, including Austria, Germany, Spain and others.

From the initiators’ point of view, the creation of an independent company could help to resolve the complex web of claims and potential lawsuits in a structured manner, thereby reducing both legal risks and damage to myWorld’s image.

Conclusion

It remains to be seen whether Hubert Freidl and the myWorld Group will actually take up this proposal. However, one thing is clear: in view of the growing number of disputes and investigations, a comprehensive solution seems more necessary than ever. The plan now presented by BE Konfliktmanagement could be a step in the right direction to restore at least part of the severely damaged image of the myWorld Group.

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Note: This article is intended solely for informational purposes, journalistic analysis and independent opinion-forming in accordance with Article 5 of the German Basic Law and Section 51 of the German Copyright Act (UrhG) (right to quote). All information is based on publicly available sources, official communications and careful editorial research. Despite the utmost care taken, we cannot guarantee the accuracy, completeness or timeliness of the information contained herein.

The mention of companies, persons or projects is based on verifiable research and clearly marked expressions of opinion. The publication is protected by the constitutionally guaranteed freedom of the press. Contributing sources are subject to editorial source protection in accordance with journalistic standards.

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https://www.bekm.us/wp-content/uploads/2025/07/Freidl-rescue-offer-Grafik-en.jpg 1080 1920 Dolphin Media Production /wp-content/uploads/2015/11/logo-konfliktmanagement.jpg Dolphin Media Production2025-07-11 09:38:372025-10-08 16:45:33New solution proposed for Freidl’s myWorld? Company for damage settlement proposed!
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