Lyoness founder Hubert Freidl finds a new role – as a philanthropist!

A self-proclaimed visionary and philanthropist, Hubert Freidl embarked on a new attempt to have the business world take him seriously as a sincere businessperson in 2018.

The brands Organic+, 360 lab, eventWorld and sportsWorld, and myWorld Marketplace have been added to the myWorld group on his website at

Philanthropist Hubert Freidl

The reputation of his previous companies such as Lyoness and Lyconet have taken a serious hit from various court rulings and judgements, so what was needed was a new name for an old business model. The name was to be completely free of any of the old associations with MLM, Ponzi or heaven forbid, pyramid schemes. And thus the myWorld group was established.

Applying a wee touch of the esoteric, Mr. Freidl gives reassurances on his new homepage that his company group would help make the world a better place if not save it altogether. As a philanthropist, his motives are naturally nothing but pure altruism.

There will be some juicy info soon on what’s actually behind eventWorld, sportWorld, Organic+, 360 Lap, Child & Family Foundation and Greefinity. As announced, nothing has been more transparent or simpler since 1 July 2020. On the contrary.

“BenefitVoucher a joke” “Another prank!” “BenefitStore 132 items ridiculous!” “You’re being converted whether you like or not!” myWorld has no answers!

We have received numerous complaints regarding the exchange of mVoucher to BenefitVoucher. Perhaps a specialist from myWorld/Lyconet can answer or even explain something that is actually convincing to the following marketer? Markus Käfer has already made it clear, how a “functioning upline” at Lyconet manages such a thing. Questioning marketers are simply thrown out of the group, they are not supposed to ask any questions but rather to introduce new members to the snowball system.

Four letters contain the main complaints (taken from the original):  

“The problem with the Benefit Vouchers is, that one cannot go shopping 1:1 with it. However, this impression is given or simply lied about.

As a “real” and ambitious marketer I will obviously purchase the Business+ package at a bargain price of 9.000 Euro. Therefor I would already have spent 9.000 Euro on the Benefit Voucher. If I assume that the Benefit Voucher pays 20% for every product in the Benefit Store and elsewhere, I would have to spend a total of 45.000 Euro (of which again 36.000 Euro have to be contributed from my own purse) to redeem the Benefit Voucher.

Additional hooks here:

– The vouchers are only valid for 3 years.

– For many products, after the deduction of the Benefit Voucher portion, the price would be still higher than in other stores.

Can I actually book trips, buy tickets etc.? Clear answer: no. It is only told that everything will start “shortly”, where the vouchers can then be redeemed. And if the new redemption possibilities are as ” magnificent ” as the Benefit Store, then good night.

Additionally, the conditions for the Enterprise Cloud 7 are at the top of the list: “Lyconet as well as myWorld reserve the right to change and/or discontinue this Incentive at any time, without being obligated to give any reasons”. Furthermore, the conditions no longer say anything about 25% of the profits of the entire group of companies flowing into the cloud, but rather to myWorld Enterprise Ltd – which, unfortunately, is not the parent company. Of course, I don’t assume that marketers take the trouble to read through them, because at Lyconet everyone is a big family and “trusts” each other – or in other words: anyone who asks detailed questions and questions something is called a “nest dirtyer”.”

” Scam^10.

Just opened the Benefit-Store and I could hardly keep up with my laughter. That Freidl seriously sounds more like a joke than reality. So you are being told that with the Benefit, products are being reduced from an imaginary overpriced price to a “bargain”. In the end, MyWorld still makes a profit because of the lower price, which in the end is the same price as other online merchants. And at the same time the marketers can get rid of their coupons/vouchers/deposited money. This is pretty much the most outrageous thing I have seen lately. That Hubert has not yet been in prison is a mystery to me.”

“……and it is also brazen that the mVoucher will be converted into a benefit voucher if you have not even agreed to the terms and conditions. That’s what happened to me. Although I have clicked on convert, I still would have had to agree to the terms and conditions to convert the mVoucher into a BenefitVoucher. I did not even do that and yet the page has reopened and I was congratulated for the conversion? Luckily it was only 200 mVouchers, but it could also happen with 10.000 mVouchers. And only then you find out that the benefit vouchers are only valid until 07/2033, outrageous right?

“You can shop 1:1 with BenefitVouchers,as if! Have you seen the ridiculous benefit store? The only thing you can shop 1:1 with, are the marketing products. You have to pay the rest with your money and with the BenefitVoucher everything becomes simply cheaper when you redeem it. It’s another prank to get the poor old investors to convert their mvouchers.”

“Nobody says anything against myworld/Cashback world but against Lyconet. The Matuska yells in videos and claims that one can shop with the BenefitVoucher and doesn’t mention that one can only redeem it. With that, he brings many marketers to exchange their mVoucher (once done it cannot be revoked) and at the end one notices that one cannot shop with it but only redeem it! It’s disrespectful!”

And indeed, 132 junk items!  Great bonus for marketers, but Amazon can soon pack it in, my dear Andreas Matuska 😊

“Eyetime escalates!” roared BCR lying monkey, Andreas Matuska on January 25th 2019.

According to Matuska, every marketer should be proud of the achieved goals of Eyetime, to be precise, the millions of downloads and billions of people that they have reached.

“Moreover, the company should soon conquer further market shares and replace the previous market leaders.”

“Driven by the great and especially new successes of A. Matuska, the so-called BCR lying monkey, tends to describe EYETIME as “genially sick” or „shooting through the rooftop“.”

Nevertheless, he forgets to delete the trombone promises that were published online. We can already imagine the reasons for such behaviour… Regardless, his favorite statement “…it’s just soooooo sick.” might just sum up his questionable behavior.

Surprisingly, Eyetime was being closed at the beginning of February 2020, it is claimed that it was only a test version (beta phase). Further activities of the company are unknown. Now the question arises whether A. Matuska was informed at all… What exactly is escalating right now?

Charles Ponzi would be proud of Hubert Freidl, Andreas Matuska and all the other boars at myWorld/Lyconet!

There is no working system based on infinite growth under finite conditions!

Snowball, avalanche or pyramid systems are still common scams, where billions of money are embezzled year after year. Behind a snowball system, the classic investment fraud model is a fundamentally fraudulent business concept. Disguised as a seemingly lucrative license to get rich.

Greed is one of the most important pillars of pyramid schemes like Lyconet!

The initiators of pyramid schemes rely on a growing number of new customers making investments (or let’s call it down payments on future purchases, cloud, vouchers etc.) due to irrationally high development promises and a fairy tale called “passive income“. By contrast, a significant income from an operating activity is hardly ever generated at all. Just as well! The operational activities of Lyoness/Lyconet are limited to bring as many new paying members as possible into the system. Through myWorld and its seemingly patronising sports sponsoring, a serious impression for the companys name myWorld should be created.

Sooner or later, however, the number of newly recruited members will no longer be sufficient to keep the promises made to the existing old members. MyWorld avoids this by continually reinventing the system and imposing additional or expanded agreements on marketers. New projects are pandered with old promises, and old projects with new promises, which are then changed again and sold to the marketers as a new sensation. 

Snowball systems often pursue esoteric and sectarian approaches.

In this case, myWorld can definitely keep up with Lyconet, as there is a clear “code of conduct” for the members. “It had something of a sect”, a local resident described his impressions of the event in June 2019 in the “Veltins-Arena” in Gelsenkirchen to the Westdeutsche Allgemeine Zeitung.

The self-proclaimed visionary Hubert Freidl has an affinity with myths and legends anyway.

It is no coincidence that in the past he named his companies after knights such as “Galvagin” or “Lyonesse” after a mysterious place from Arthurian poetry.

“In ancient times, the island kingdom of Lyoness lay off the Scottish coast, but it disappeared, sinking mysteriously under the sea. It is said that when the bells of Lyoness ring out beneath the waves, the kingdom will rise again. Lyoness stands for the beauty and mystery of this underwater kingdom and reminds us that nothing is lost as long as its history lives on”. Fine! As long as new members continue to pay in, Lyoness/Lyconet will remain in the underwater kingdom.

But even King Arthur would rather remind the whole Lyoness system of the “Monty Python and the Holy Grail” than the “Knights of the Round Table”.