Golf Open Event GmbH and Lyoness are now also parting ways regarding “Lyoness Golf Open”, although the contract was valid until 2020. In proportion to the nature and seriousness of the offense, Lyoness has furtively left Golf Open Event GmbH as a sponsor/partner and has disappeared from all relevant websites. As of 2018, “Lyoness Open” will be replaced by “Shot Clock Masters”. Congratulations!
We all remember that in the spring of 2015 the “ÖGV Cashback Card” was promoted and advertised together with the 100 000 Golf Club members as a “long-lasting partnership”. But only one year later (in the beginning of 2016), the ÖGV CashbackCard as a co-operation between the ÖGV and Lyoness was withdrawn.
For a snowball system like Lyoness/Lyconet, the “Lyoness Golf Open” was a convenient platform for advertising purposes.