BEKM on Tour: A visit to myWorld Italia in Verona!

We from BEKM were in Italy doing research. The aim was to meet the people in charge of Lyoness/Lyconet/myWorld there, as we had many questions.

In Verona we were able to talk to the CEO of myWorld Italia, Eduardo Moretti, via the intercom. He offered us several times that he would be willing for an interview appointment. PR Laura Husar then contacted Mr. Moretti via email and was also able to reach him by phone. We were promised another reply…. but so far there has been no response from Mr. Moretti.

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