New offers from myWorld Premium and @Media licences: stalling tactics, just like with the cloud!

The new functions and potential advantages of myWorld Premium and @Media licences were recently presented in a presentation. However, despite promising announcements and promises of higher cashback bonuses and new opportunities for myWorld Premium members, the offer raises more questions than it answers. Critics complain that the strategy only reminds them of past, unfulfilled promises.

What is the new @Media?

The revised @Media concept is designed to stabilise the network. However, there is currently a lack of merchants and end customers, who would have to act as the essential pillars of the system. To bridge this gap, myWorld offers merchants free advertising opportunities – but only in exchange for Shopping Points, not cash. This is not a genuine compensation. The system relies on merchants integrating anyway, even though they have to do without the full financial value. Critical voices describe this as insufficient and question whether @Media in its current form is at all attractive to retailers.

@Media licences: buy and wait – a risky game

The new @Media licences are particularly controversial. These so-called ‘boxes’ are offered for sale, with the company supposedly taking over shipping and support once the licence has been assigned to a customer. This cross-border function is intended to appeal to marketers operating internationally. But the licensing system is not as simple as it sounds. If a marketer can’t find customers, they can contribute the licences to a ‘country package’. However, participation here is only tied to the number of licences purchased and not to all boxes in the country.

Even more problematic is that these licences remain blocked for a full year after assignment to give the country time to acquire customers. If this does not succeed, the licences are released again and redistributed – a system that carries significant financial risks for users. Investors who purchase these ‘boxes’ have to earn their profits themselves and even have legal responsibility to distributors. Sceptics rightly ask which reasonable distributor would get involved in such a system.

Golden PowerKey: Questionable payouts and small amounts

The so-called ‘Commission Golden PowerKey’ is currently circulating on social media. This is a payout round that was published by an alleged top leader. However, the amounts that are circulating here seem almost ridiculous. Marketers who have not reached Level 6 or Level 7 apparently came away empty-handed in October and did not receive any commission, even though they also use an @Media Box. These practices cast doubt on the fairness and sustainability of the system.

Criticism of the concept: stalling tactics instead of perspective?

The myWorld licence system and the long waiting time for the @MediaBox have been met with criticism. A test phase of the box in Italy failed three years ago – without any recognisable technical changes, the project is now being relaunched. The company guarantees delivery only one year after the licence has been granted, and even existing customers may have to wait three months for delivery, allegedly due to ‘production times’.

Critics ask why the boxes are not available immediately if they are so successful, and suspect that this is a delaying tactic. The delays raise doubts about the real intentions of the project and are reminiscent of the company’s earlier failed initiatives. It seems as if myWorld is mainly trying to gain time and bind investors and marketers, rather than offering a functioning product. The impression is that the company is focusing more on appearances than on substance. The lack of transparency and repeated delays have severely shaken the trust of many supporters. Many are wondering whether the box is a real innovation or just another hot air. The pattern of previous promises not being kept leaves little room for optimism.

Conclusion: tactical delay or genuine innovation?

The similarities to the infamous cloud concept and other failed projects such as country packages or Chicago Lane are unmistakable. Then as now, big announcements were made that ultimately proved to be empty promises. The pattern is repeating itself: a new, highly praised offer, a complicated system that causes more confusion than clarity, and numerous hurdles that potential Marketers have to overcome. The company always had explanations for delays and defects at the ready – but on closer inspection, the ‘incredible innovations’ turned out to be smoke and mirrors. It was never about creating real added value, but rather about acquiring paying marketers.

It remains to be seen whether the new myWorld Premium and @Media offer turns out to be an innovation or just a delaying tactic. However, in view of the parallels to previous disappointing projects, scepticism is appropriate.

And as always, those affected are welcome to comment on this, or if someone has more or different information, they are welcome to share it with us. We are not interested in making false claims and our primary goal remains the provision of complete documentation.