Freidl’s latest calls highlight the risky situation at Lyconet/myWorld.

On 24 April 2025, Hubert Freidl once again presented the illusion of the ‘most wonderful business in the world’. In a typical motivational call, he announced an ‘incredible’ 9,600 new active marketers within five weeks, a record that shows one thing above all else: the old scam lives on. And it is becoming increasingly dangerous.

Freidl is sticking to his tried-and-tested method: euphoric promises, new apps, new terms, but the principle remains the same. According to Freidl, a revamped platform complete with a new app is to be unveiled at an event in Ljubljana in September. But if you listen closely, you will quickly realise that it is just old wine in new bottles.

The balance programme – old trick, new name

A central component of the new offering is the so-called ‘balance programme,’ which bears striking similarities to earlier concepts: units that supposedly work like a kind of mining process. The more money marketers deposit, the more units they are supposed to accumulate. This model has already failed spectacularly – only those who brought fresh money into the system by aggressively recruiting new participants were able to profit at all. Everyone else lost.

Freidl himself makes an unabashed appeal: ‘Get your family and friends excited.’ With a shopping volume of 2,000 euros per month or the purchase of a ‘premium bag’ for 49 euros per month, marketers are supposed to secure their career opportunities. But how realistic is it for average consumers to achieve such a high shopping volume?

The dangerous myth of the ‘risk-free business’

As usual, Freidl does not shy away from touting the whole thing as ‘completely risk-free’ – a statement that seems more than cynical in light of the existing warnings from international authorities. Anyone who gets involved with Lyconet/myWorld today can no longer claim that they were not warned. Even a simple internet search reveals a multitude of official warnings and media reports about the questionable structures behind Freidl’s system.

Particularly explosive: the massive tax and criminal investigations currently targeting Lyconet and MyWorld. The events in Turkey (we reported) in particular are a prime example of the risks marketers are now taking, not only financially but also legally.

From billionaire visionary to legal problem

As documented, Hubert Freidl has long since gone from being a self-proclaimed billionaire visionary to a problem for tax authorities and prosecutors. While the liquidations of his numerous corporate structures are piling up, Freidl continues to play the same old game: new promises, new programmes, new hopes – and the ongoing dependence on new people to pay in money.

Freidl emphasises that they have been doing this ‘for 20 years’ and are now ‘incredibly fast’. In fact, one thing has not changed in these 20 years: success does not depend on the product, but on the ability to attract new payers. For the majority of participants, this cycle ends in disappointment.

Conclusion: Those who still believe will lose

With his latest call, Hubert Freidl proves once again that nothing has changed in the structure of the system. Anyone who allows themselves to be blinded by the euphoric rhetoric is not only putting their money at risk, but also risking tax and criminal consequences.

In view of the latest developments, one thing is clear: the time for illusions is over. Anyone who still believes will lose.

Note: As always, those affected are welcome to comment, and if anyone has more or different information, they are welcome to share it with us. We are not interested in making false claims, and our primary goal remains to provide complete documentation.