Forecast: Lyconet and myWorld still on an uncertain course in 2025!
The future of Lyconet and myWorld is under an unlucky star. The ambitious announcements made by the company for 2025 are met with skepticism and criticism. An analysis shows: the prospects are anything but promising.
Questionable trading platform and almost worthless shares
In January 2025, the first payouts for the Mediaboxes are to be made and an internal trading platform for myWorld shares is to be introduced. However, this platform is reserved exclusively for existing myWorld shareholders.
Without access to public markets, there is a lack of liquidity and the circle of potential buyers remains extremely limited. These so-called shares offer neither real value nor voting rights. Instead of creating real investment opportunities, the platform appears to be a symbolic maneuver to appease Marketers.
are about to be delisted
Blocktrade and eSync: visions without substance
Sam Tan, the new CEO of Blocktrade and eSync, is trying to create trust with ambitious plans. However, many of these plans are reminiscent of familiar tactics without any real substance.
The planned expansion into markets such as Asia and the USA seems unrealistic due to a lack of innovation and a tarnished reputation. Particularly worrying is the connection to BioNexus, which is on the verge of being delisted from NASDAQ. Nevertheless, Blocktrade seems to be trying to launch the myWorld share via Blocktrade S.A. and BioNexus. Given that Lyoness, Lyconet and myWorld were already on the FTC blacklist in 2021, this alleged merger is likely to meet resistance from the authorities in order to protect shareholders.
The promise of ‘passive income’ – an illusion
Lyconet has long enticed people with the promise of ‘passive income’ and propagated the ‘safest business in the world’. However, an analysis of the compensation plan shows that without the continuous development of an extensive network and the constant influx of new marketers, this dream remains unfulfilled.
The advertised profits from projects such as Clouds, Chicago Lane, the IPO or Mediaboxes did not materialize. Manipulative sales strategies and unrealistic representations create false hopes that often lead to disappointment and financial losses.
Many marketers only recognize the reality after about three to four years.
New Terms and Conditions: Stricter conditions and growing risks
The new general terms and conditions significantly exacerbate the situation for marketers. They have to declare themselves as ‘independent’ to an even greater extent and bear full responsibility for their activities.
At the same time, Lyconet is minimizing its own liability. The reduction of the limitation period to 12 months and the loss of all payments upon termination of the contract make participation a highly risky undertaking.
Marketers are forced to either accept unconditionally or give up.
@Media licences: a risky game
The new @Media licenses tie marketers for at least a year and make profits dependent on their own efforts. Without clear advantages for retailers, these licenses are not very attractive and entail considerable risks. Parallels to failed projects like the cloud are unmistakable.
The growing skepticism among marketers is only logical.
Staged distributions: Mediabox and KickOff Event 2025
It is expected that the first Mediabox owners will receive a small sum in advance, which has allegedly been generated by the Mediabox. This should then be immediately spread on all available social media platforms.
In addition, the success of the project will certainly be invoked again and presented in a publicity-generating way for the planned kick-off event on 11 January 2025.
Internal criticism and crumbling leadership
In 2024, senior managers and top leaders at Lyconet/myWorld once again distanced themselves. They felt betrayed because agreements made were not kept, promised successes failed to materialize or false messages were spread about them. Former leaders were particularly critical, denouncing the manipulative methods and lack of support from the company when someone no longer wanted to play along with the system.
As a result, Lyconet South Africa (Pty) Ltd. was liquidated by its directors themselves. These cases make it clear that the problematic practices of Lyconet and myWorld are not limited to their own ranks and that the basis of the system is increasingly faltering.
SKAI2: Disappeared from the stage
The SKAI2 project was prominently advertised to marketers in calls and presentations at the beginning and middle of the year and was supposed to be one of the main topics of the September Elite Seminar. However, it was not mentioned during the event and the hoped-for details were not provided. Instead, there was only a keynote presentation that had no direct connection to Lyconet or the marketers.
After the seminar, SKAI2 almost completely disappeared from communication, which caused disappointment and speculation among many Marketers.
Conclusion: Uncertain future and loss of trust
Lyconet and myWorld have so far failed to build trust through transparency or sustainable innovation. Instead, old patterns of unrealistic promises, veiled risks and manipulative strategies are emerging.
The new offers for 2025 seem to be aimed more at retaining investors and marketers than at creating real value. Without far-reaching reforms and a radical change of direction, the network faces a further loss of trust – and thus the end of its fragile business model.
Please note: And as always, those affected are welcome to comment on this, or if someone has more or different information, they are welcome to share it with us. We are not interested in making false claims and our primary goal remains the provision of complete documentation.
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