Between fairy tales and millions – why marketers should not trust the promises of Cashback Universe

Commentary by B. Ecker, CEO BE Conflict Management

A new call, old patterns: Max Galler promises quotas and transitions that lack any factual basis. Instead of transparency, there is blame shifting. Before millions flow again, Freidl & Co. must first be held accountable. Max Galler must also be held to his statements, especially since it is still unclear who is actually behind ‘Cashback Universe’. But I have a suspicion that is currently being investigated in the United States.

It starts with this telling disclaimer. Anyone who visits the Cashback Universe website will see the following statement in black and white: ‘We are not registered with any financial regulatory authority. We do not offer investment services. All information is for educational purposes only and is not intended as a recommendation.’

In other words: Everything said or promised here is legally non-binding. Anyone who deposits money does so at their own risk, without protection, without supervision and without guarantee.

It also remains unclear who is actually behind Cashback Universe. The operator is an LLC in Delaware, far away from European regulation. Who pulls the strings, who controls the funds and where they go remains a mystery. It is precisely this lack of transparency that should give pause to any marketer who has ever suffered losses in the myWorld or Lyconet environment.

In the call on 14 August 2025, Max Galler presented himself as a saviour. But much of what he said was more fairy tale than fact:

• The insolvency administrator was falsely portrayed as a co-actor in an alleged ‘asset deal’.
• Commissions were ‘posted in bulk because she didn’t understand’, when in fact this is precisely the legal obligation.
• An insolvency ratio of ‘50–60%’ was promised, a figure that does not appear in any file and is completely unrealistic given the known financial situation.
• The tax office and the insolvency administrator were allegedly to blame for the bankruptcy, not the company management itself.

But the real question is: Where have the millions gone that flowed into the structures of Hubert Freidl and his closest confidants over the years?

Before new funds are collected here, those responsible should be held accountable, not in community calls, but before the marketers who have already paid.

For marketers, the danger is obvious:

• Those who are lulled by the narrative of a ‘new start’ risk putting money back into an unsecured system.
• Those who blame the administrator are missing the real causes: years of problematic business models in the Freidl & Co. environment.

My conclusion:

Max Galler may like to portray himself as a new fairy tale teller, but the reality is different. Promises and assurances that contradict the facts of the bankruptcy files are worthless. Before a single euro is invested in a new project, Freidl, Galler and their colleagues owe marketers clarification, not new promises.

B. Ecker CEO