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Shiiro Business Academy

New XPRO Partner Shiiro – Innovative Trading Tool or Classic Ponzi Scheme?

23. March 2025

As an XPRO partner platform, the Shiiro Business Academy is marketed by its initiator Dada Pey and the XPRO bosses, led by Werner Kaiser, as a supposedly state-of-the-art learning tool. The promise: a blend of education, trading software, and AI-based tools designed to make financial markets accessible to users. However, Dada Pey’s previous business ventures have raised eyebrows, as detailed in our article “ZENIQ / Safir / XPRO: New MLM Accomplices?”. Our latest investigation reveals that beneath the flashy marketing, there are significant signs suggesting Shiiro may be a Ponzi scheme.

As with any case of suspected Ponzi activity, the presumption of innocence applies. In this article, we review publicly available information and draw fact-based conclusions. If Shiiro is indeed pursuing a sustainable business model, the operators would need to provide convincing evidence of value creation independent of member recruitment.

Shiiro’s Business Structure – A Pyramid?

Shiiro is presented as an education and trading platform offering courses in forex, crypto, and stocks. The platform claims to help users identify market opportunities and profit from financial trends. A key promise of the Shiiro Business Academy is the ability to generate daily digital assets (referred to as tokens) through special hardware, which can allegedly be converted into cash.

However, an in-depth look at Dada Pey’s communication methods reveals a heavy emphasis on recruiting members rather than selling products. Training materials from Shiiro suggest that success in this business model depends largely on bringing in new members rather than providing genuine value through products or services.

This is where we observe a familiar MLM scam pattern: participants must recruit new members to climb ranks and earn commissions. The compensation structure is tiered, relying on constant growth in member recruitment—hallmarks of a multi-level marketing (MLM) scheme that is unsustainable without an influx of new members.

Shiiro Business Academy: Red Flags of a Ponzi Scheme

Sustainable businesses generate revenue through the sale of products or services—not through new member contributions. Shiiro, on the other hand, appears to rely on a structure where partners are required to pay fees and recruit new participants to access promised benefits.

High entry costs and ongoing commitments form the backbone of this operation. Members must sign up for paid packages (BASIC, ADVANCED, PREMIUM), and continued access to promised features requires regular additional purchases. The catch? Those who fail to recruit new members are left shouldering the financial burden.

This is where alarm bells should ring for potential investors: systems that demand regular fees while pressuring members to recruit resemble classic pyramid schemes. These models only thrive as long as new participants continue to join and pay.

MLM Scam Tactics: Psychological Pressure

XPRO Partner Shiiro encourages partners to share “success stories” on social media daily (e.g., stories, reels, testimonials). Participants are urged to publicly showcase their “trading results” and “daily rewards,” despite a lack of independent verification. Webinars and calls further pressure members to invest in the system and convince others to do the same.

Before investing in such a system, consider this: legitimate companies don’t rely on psychological pressure to market their products. When social media campaigns prioritize hype over facts, it’s a red flag. This is the point at which you should consult independent financial experts for an objective evaluation of the risks involved.

Our research into XPRO and its predecessors (XERA.pro/Safir/ZENIQ, the related project AVINOC/VOO, and now the Shiiro Academy) repeatedly reveals a troubling lack of transparency regarding their funding models. In Shiiro’s case, there is no clear explanation of how the daily minting of tokens is financed. Instead, we find the usual disclaimer: “Past performance is no guarantee of future results.” While Shiiro claims to create value through blockchain and trading, the evidence remains elusive.

Please remember: companies with legitimate business models provide clear and verifiable sources of revenue. If profits primarily stem from new member fees, it’s indicative of a Ponzi scheme.

Final Question: Is Dada Pey’s Shiiro a Ponzi Scheme?

After critically analyzing Shiiro’s business strategy, documentation, and publicly available information, we’ve identified several warning signs consistent with a Ponzi scheme:

  • Revenue appears to depend on member recruitment rather than product sales.
  • High entry fees and ongoing costs put financial pressure on participants.
  • Observations of Shiiro’s communications suggest the project’s growth relies on the influx of new investor funds.

Additionally, there’s a lack of transparent information regarding financial value creation and the legal entities behind Shiiro.

While we cannot access internal company data, meaning there is a theoretical possibility that Shiiro operates a sustainable business model, several critical questions remain unanswered:

  1. Sustainable Revenue Sources: How are profits generated without constant new member fees?
  2. Independent Audits: Are there verifiable reports from external auditors?
  3. Genuine Product Demand: Would the platform’s offerings succeed without member recruitment?

Until these questions are addressed, potential investors should carefully consider the risks of engaging with such a system. If Shiiro is indeed a Ponzi scheme, 90% of participants will lose money—especially those who join late. Ponzi schemes are unsustainable and inevitably collapse when new participants stop joining.

Our recommendation: For those interested in financial education and trading, it’s safer to turn to independent and reputable platforms rather than questionable MLM models with unclear revenue sources.

Note: As always, we invite affected parties or individuals with additional insights to share their information. Our priority remains providing a complete and accurate documentation of this case.

Image Sources: Telegram Groups: Shiiro, XPRO & XPRO D AT CH, Instagram Channel @shiiro_global

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