myWorld – The Story of a Staged IPO! Reminder to all shareholders!
Here is a filtered overview of the information Lyconet / myWorld has disseminated in connection with its supposed Initial Public Offering (IPO). Despite repeated claims by top leaders such as Markus Käfer and Gerry Seebacher, no IPO has taken place to date—and for good reason: The announcements turned out to be nothing more than empty promises aimed solely at gaining the trust of marketers and enticing them into further investments.
Based on the new terms and conditions, Lyconet / myWorld should have held their top leaders accountable. The information focuses solely on the false claims the company has made regarding the alleged IPO:
False promises about the announced IPO:
- Repeated announcements of an impending IPO:
In various online presentations and seminars, such as on February 6, 2021, top marketers like Markus Käfer and Gerry Seebacher announced that myWorld would go public within 30 months. However, from the start, these promises lacked substance: There were neither concrete plans nor any indication that the legal requirements for an IPO were met.
A particularly staged example of this deception took place at the 2023 Elite Seminar in Gelsenkirchen. In less than four minutes, myWorld founder Hubert Freidl declared the marketers to be “shareholders” who now owned stakes in the company. However, these “shares” were nothing more than company stakes worth €500, made up of already paid-in money. Just one week before the event, myWorld had increased the number of issued shares to 100 million without altering the capital base. The goal was clear: this manipulation transformed short-term debt into long-term debt, without providing the marketers with any real added value.
To reinforce the belief in the IPO, myWorld officials repeatedly compared the company to major technology giants such as Amazon, Netflix, Apple, and Facebook. These companies, it was claimed, also took decades to go public and then experienced explosive growth. What was left unsaid is that these firms became global market leaders through groundbreaking innovations and sustainable business models, which myWorld has never been able to demonstrate.
“Reputable support” as a smokescreen:
Markus Käfer claimed that the IPO would be “accompanied by a very reputable company” (a video is available), but he did not name any specifics. This gave the impression that the IPO was serious and backed by large institutions, which turned out to be false. For instance, in other online presentations, Hubert Freidl himself announced that Deloitte would be accompanying the IPO, a claim that Deloitte’s communications department immediately denied.
Similarly, top marketer John Paul Schoor claimed in an online seminar (again, with video evidence) that the renowned Austrian law firm Dr. Samhaber & Partner Vermögensverwaltungs AG was overseeing the IPO, but the firm vehemently denied this. This false claim was another attempt to suggest credibility to marketers. In reality, there was no real support from any reputable companies.
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Promises of “gifts”:
Marketers were falsely told that they would receive free shares for their orders if they switched their accounts to the new system. However, this was simply a trick to push them into accepting new contractual terms, which ultimately offered them no real benefit.
The Cloud Switch and the mSP Disaster:
Misleading conversion from Clouds to mSP:
It was announced that Cloud owners needed to convert their Shopping Points (SP) into myWorld Share Points (mSP), which would allegedly qualify them for company shares. However, it was never made clear that these mSPs were only used internally and had no real stock market value. Members were also expected to cancel their old Cloud contracts and accept the new “Benefit Program,” leading to a loss of their original claims. Essentially, the old system was replaced by a new, equally worthless model.
Concealing the true nature of the shares:
Restricted registered shares: Another trap:
The so-called shares promised to marketers were, in fact, restricted registered preference shares, the sale of which was only possible with myWorld’s approval. This meant that the shares were not freely tradable, and marketers effectively had no control over their “investments.” There was no public market for these shares, and they could only be transferred within the myWorld system, severely limiting liquidity and value.
No stock exchange listing or ISIN:
In all the communications surrounding the alleged IPO, there was never any mention of a stock exchange listing or an ISIN (International Securities Identification Number) being applied for. These steps are crucial for an IPO, and their absence indicates that the IPO was never seriously intended.
False expectations about share value:
- False claims about the value of myWorld shares:
The supposed values of myWorld shares, repeatedly set at sums of up to €590 in internal presentations, had no basis in reality. Since the shares were never publicly traded, it remained unclear how these values were determined. Clearly, these were arbitrary numbers intended solely to entice marketers into making further investments.
IPO as a bait to secure further investments:
- Selling worthless points and promises:
The mSPs were sold as being equivalent to shares, without clarifying that these “shares” had no actual value and could only be traded within the company. Marketers were encouraged to continue making monthly purchases (Benefit Vouchers) in order to collect as many mSPs as possible, which were allegedly to be converted into shares.
Manipulation and coercion to accept new terms:
- KYC process as leverage:
The Know Your Customer (KYC) process, which was required to activate the supposed shares, was designed in such a way that marketers were forced to accept the new terms. There was no option to say “no,” which many members saw as blackmail. Without agreeing to these terms, they were unable to perform further actions in their accounts, leaving them with no real choice.
Conclusion:
From the beginning, the alleged myWorld IPO was a calculated deception. Through false promises, misleading comparisons, and manipulative business strategies, marketers were drawn into investing in a system that never provided the promised value. The “shares” they acquired were nothing more than internally controlled company stakes, which they could not freely trade. The lack of legal structure, incomplete documentation, and the constant delays in the IPO process made it clear that myWorld never had any intention of going public.
Marketers were systematically manipulated into making further investments. In the end, what remains is a network that plays with the hopes and financial resources of its members without ever offering them real ownership in the company.
Sources: Lyconet/myWorld presentation, recorded video calls.
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