Lyoness, Lyconet, MyWorld

These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

IPO in ruins – Blocktrade sinking under lawsuits and Cryptix legacy issues?

Following the takeover by FSR and the collapse of the myWorld system, former owners are now also coming under the scrutiny of legal investigations. Wave of lawsuits against Blocktrade – investors demand their money back, IPO a distant prospect Between claims for repayment, legal disputes and broken promises What was once considered a European crypto […]

Silent recruitment in the Balkans – Following Slovenia and Macedonia, more and more Serbian marketers are now coming forward

Growing damage following the insolvency of myWorld and Lyconet Since the insolvency proceedings were opened against myWorld International AG and the associated Lyconet companies at the beginning of August 2025, the damage has been growing significantly. In addition to numerous reports from Austria, Spain, Italy, Germany and Slovenia, various consumer agencies and media outlets are […]

In the swamp of shadow holdings – Malta’s role in the Lyoness/Lyconet/myWorld network

As announced, we are now gradually publishing the key points of reference for our work so that it finally becomes clear in what swamp of corporate constructs this system is rooted. Behind the well-known brands Lyoness, Lyconet and myWorld lies not a corporation, but an opaque network: in addition to the official companies, there is […]

When cashback becomes a Europol file – 27 May 2025 as the starting point for coordinated investigations against Lyoness/Lyconet/MyWorld

An officially signed BKA document confirms: Spain, Austria and Estonia are investigating the corporate complex on suspicion of a pyramid scheme similar to fraud. Among others, founder Hubert Freidl is being investigated for fraud and fraudulent bankruptcy. The turning point: 27 May 2025 27 May 2025 could go down in European investigative history as the […]

Cashback Universe – even less transparent than Lyconet and myWorld

Targeted approach to former Lyconet marketers The opening of the call makes it clear who the message is aimed at: ‘You have built something up over many years, now is the time to secure your success.’ This rhetoric is clearly aimed at those who were previously active in the Lyconet system. It was only after […]

Cashback Universe – Old words, new risk: Where does your money go?

Recurring narratives – familiar from the Lyconet system The latest online call from Cashback Universe follows a familiar pattern: The choice of words is strikingly reminiscent of the motivational rhetoric of earlier Lyconet events. Does it sound familiar to marketers? ‘Transformation that happens when you invest in yourself.’ ‘Become part of something bigger.’ ‘This is […]

Grazbachgasse: Rental flows in the myWorld/Lyconet network and internal interdependencies

While key companies in the myWorld/Lyconet network are now subject to insolvency proceedings, attention is increasingly turning to the infrastructure and asset structures that enabled operations to continue for years. The property at Grazbachgasse in Graz (previously Kärntnerstraße 9), often referred to internally as the group headquarters or ‘Lyoness House’, plays a special role in […]