Lyoness, Lyconet, MyWorld

These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

Comment from Ben Ecker: It has to be said!

Folks, I’m at my wits’ end, and for good reason. Since the oh-so-“surprising” Lyoness/Lyconet/myWorld insolvency, more and more so-called top marketers around the world are speaking out. And it is precisely their descriptions, assessments and justifications that mercilessly expose the true dilemma. What we are seeing here is nothing less than a declaration of bankruptcy […]

eCredits, TAG Markets, Copy X & Werner Kaiser: Ripping Off the Crowd?

How Werner Kaiser and Marina Graf make eCredits victims look foolish with the fairy tale of a “crazy deal” Last week, former Lyoness/Lyconet top marketer Marina Graf hosted a video call under the motto: “When life gives you lemons, just make lemonade together with us!” At her side, acting as sous-chef, was her long-time associate […]

Regulation as a façade – Tag Markets, T.M. Financials and the return of Lyconet and SAFIR/ZENIQ promoters

The expired licence as the core of the problem In an inconspicuous but legally unambiguous ‘public notice’, the Financial Services Commission (FSC) of Mauritius confirms that investment dealer licence GB21026474 was terminated on 18 March 2024. The licence belonged to Pure North Markets Ltd., was duly returned and has had no legal effect since that […]

Blocktrade & Banxa: More questions than answers

An announcement on 18 October 2025 points to a new partnership between Luxembourg-based Blocktrade S.A. and Australian Banxa Holdings Inc. The aim is to integrate fiat on-ramp services for EU customers. However, the synergy, which seems sensible at first glance, harbours considerable operational and reputational risks. Integration of Banxa as a payment bridge According to […]

Blocktrade remains silent – CoinMetro reveals talks have been halted

How the much-heralded partnership between Blocktrade S.A. and CoinMetro came to nothing and why this is a red flag for former myWorld International AG/Lyconet International AG marketers A few months ago, the CEO of Blocktrade caused a stir with grandiose announcements: the company wanted to organise itself as a strategic partner of CoinMetro in order […]

The collapse continues – another myWorld subsidiary in the United Kingdom compulsorily liquidated

From Cashback World to myWorld International – how the British company disappears from the insolvency register and what this means for marketers The next chapter in global decline It’s official: the British company myWorld International Limited, formerly known as Cashback World Europe Limited and myWorld Europe Limited, has been in court-ordered liquidation since July 2024. […]

‘Deletion request instead of clarification – Hubert Freidl wants to make his public image disappear’

A request that reveals more about its sender than about freedom of the press The editorial team at BEKM.eu received a letter from Hubert Freidl, the founder and long-time head behind the corporate structures of Lyoness, Lyconet and myWorld. In his letter, Freidl demanded the complete removal of all content about him from the domains […]