Lyoness, Lyconet, MyWorld
These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

Platforms, Communities, and the Shifting of Responsibility – Interview with Business Ethicist Dr. Claudia Gross
Dr. Claudia Gross and BEKM CEO Ben Ecker appeared together as experts on the 3sat program “MAKRO” back in 2022. The program focused on the Lyconet/myWorld complex and the question of how platform and network structures organize or shift responsibility. Platforms, ecosystems, and community models are increasingly shaping the digital finance and token environment. At […]
TV coverage in Norway puts Lyconet/myWorld back in the spotlight
We are contacting you today because we have been working with affected parties, including some from Norway, in connection with Lyconet/myWorld for some time now and are assisting with related cases. We have learned that the Norwegian broadcaster TV2 Norge will be airing a two-part investigative report on Lyconet/myWorld on 19 January and 26 January. […]
What does the ‘500 million USD announcement’ really mean? – The ARC–BioNexus financing in a reality check
Sam Tan, who appeared in recent calls in the Blocktrade environment, is also the acting Chief Executive Officer of BioNexus Gene Lab Corp. Against this backdrop, the calls also referred to a large-volume financing agreement between the ARC Group and BioNexus. The publicly announced figure of up to $500 million gives the impression of considerable […]
Blocktrade AMA Call: When marketing takes precedence over education
Criticism of ARC Group’s presence in the Blocktrade environment – questions about responsibility, transparency and communication ethics A recent online call featuring Mac McDonald, Director of the ARC Group, has caused considerable irritation among former and current Blocktrade customers. The background to this is not a technical detail or an ambiguous formulation – but the […]
A Christmas greeting
As the year draws to a close, we would like to express our sincere thanks.
No banks, no system! The role of Austrian credit institutions in the Lyoness/Lyconet/myWorld complex
How credit institutions became the backbone of the insolvent Lyoness/myWorld system We would like to take this opportunity to thank the whistleblowers for the numerous anonymous internal bank documents they provided us with. Thank you very much for your important cooperation! The collapse of Lyoness/Lyconet/myWorld marks not only the end of a multi-level marketing model. […]
Neutral when it comes to fraud, merciless when it comes to customers – the double failure of banks
How credit institutions enable fraud and expropriate innocent people at the same time ‘Which is the greater crime, robbing a bank or founding one?’ Today, Brecht’s famous question seems less provocative than sobering. What is increasingly evident in the European banking sector is no longer an isolated case, but a structural failure. Banks are acting […]