Lyoness, Lyconet, MyWorld

These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

@media: Helpless and evasive – where will it end?

We would like to thank Goran Ljubic for answering our questions at all, but unfortunately, the numerous @media customers are now no better informed than before, and many key questions remain unanswered. For years, marketers associated with Lyconet and myWorld have been investing in the so-called @media project, in some cases with considerable sums of […]

@media under new management: contradictions, breaches of trust and unanswered questions

At the beginning of July 2025, numerous marketers were surprised to learn in a Zoom call that the long-announced @media project had already been sold to ATMEDIA Europe Ltd. in February. There had apparently been no official announcement or transparent communication in advance. Given the long history of delays, technical difficulties and lack of results, […]

Blocktrade in limbo? Investors frustrated by delays, lack of transparency and technical problems

The crypto trading platform Blocktrade is coming under increasing criticism. More and more investors are expressing dissatisfaction with a lack of transparency, delayed projects and technical difficulties. A journalistic enquiry to the company has so far gone unanswered, but the list of unanswered questions continues to grow. Bluff or plan? Blocktrade had announced ambitious plans […]

New solution proposed for Freidl’s myWorld? Company for damage settlement proposed!

According to information available to our editorial team, a direct exchange took place between Lyoness/Lyconet founder Hubert Freidl and CEO Ben Ecker at the end of May. Ecker presented a proposal that could both defuse the ongoing legal disputes and improve the tarnished image of myWorld. The aim is to find a viable solution to […]

WKStA investigations against founder Freidl apparently nearing completion

According to information obtained by our editorial team, the Vienna Public Prosecutor’s Office for Economic Affairs and Corruption (WKStA) is nearing completion of its investigation against Freidl and other individuals. This is expected to be finalised in summer 2025. The investigation has been delayed several times, partly due to renewed complaints. Most recently, another complaint […]

Lyconet Zoom: Repetition instead of revolution?

Lyconet once again invited participants to a widely advertised Zoom call. In the run-up to the event, there was talk of a ‘groundbreaking event,’ groundbreaking news and significant progress. Expectations were high. But those who followed the event closely were met with more of the same: ambitious promises, familiar platitudes and little substance. For years, […]

Benefit4me Global Ltd (formerly myworld.com Global Ltd) facing liquidation – £36.3 million in negative equity

The international network of companies surrounding Lyoness, Lyconet and myWorld is showing increasing signs of disintegration. The latest example is the British company Benefit4me Global Ltd, formerly myworld.com Global Ltd and MyWorld Alphabet Limited. According to official documents, Dominic Hubert Kollmann, the sole director, applied for the dissolution of the company on 21 May 2025. […]