These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.
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Lyconet successor with token system: What is behind ‘Cashback Universe’?
Former and active marketers from the international Lyconet/myWorld structures are currently being asked to transfer their accounts to a new platform called www.cashback-universe.com. At first glance, the transition appears straightforward: existing structures, career levels and, allegedly, commissions are to be transferred. However, a detailed analysis of the platform’s FAQ raises questions – particularly with regard […]
From Lyconet to Enigmatic Smile LLC & Cashback Universe – is this just going to continue?
While it is understandable that Hubert Freidl now has to act to delay the complete disaster for as long as possible, it seems more like an act of desperation. His closing sentence: ‘…to actually expand myWorld into the world’s largest cashback community’ is telling, given that myWorld has been supposed to be the world’s largest […]
Lyoness: Arrest in Madrid – Investigations into €52 million fraud target company executives
Madrid, 1 August 2025 – Spanish police have arrested the alleged mastermind behind Lyoness Spain in Madrid. The allegations are serious: more than 800 people are said to have been defrauded of over five million euros through an opaque bonus and referral programme. According to investigators, the underlying business model has all the characteristics of […]
The sunk cost effect: Why people stick with questionable investments
From the outside, it often seems incomprehensible: Why do people stick with projects that obviously don’t benefit them or even harm them? The answer often lies not in a lack of intelligence or information, but in a psychological phenomenon: the sunk cost effect. What is behind this effect? The “sunk cost effect” describes the tendency […]
@media: Helpless and evasive – where will it end?
We would like to thank Goran Ljubic for answering our questions at all, but unfortunately, the numerous @media customers are now no better informed than before, and many key questions remain unanswered. For years, marketers associated with Lyconet and myWorld have been investing in the so-called @media project, in some cases with considerable sums of […]
@media under new management: contradictions, breaches of trust and unanswered questions
At the beginning of July 2025, numerous marketers were surprised to learn in a Zoom call that the long-announced @media project had already been sold to ATMEDIA Europe Ltd. in February. There had apparently been no official announcement or transparent communication in advance. Given the long history of delays, technical difficulties and lack of results, […]
Blocktrade in limbo? Investors frustrated by delays, lack of transparency and technical problems
The crypto trading platform Blocktrade is coming under increasing criticism. More and more investors are expressing dissatisfaction with a lack of transparency, delayed projects and technical difficulties. A journalistic enquiry to the company has so far gone unanswered, but the list of unanswered questions continues to grow. Bluff or plan? Blocktrade had announced ambitious plans […]