Lyoness, Lyconet, MyWorld

These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

Tokenisation in the commodities market: silver impresses, copper disappoints

In times of inflation, banking crises and geopolitical uncertainty, investors are looking for stable assets. Precious metals are traditionally highly valued – but while gold maintains its reputation as a ‘safe haven’, some providers are increasingly trying to establish copper as an investment metal. This is a dangerous development, as copper is simply unsuitable for […]

Other challenges, new goals – and a heartfelt thank you

Dear customers, partner companies, supporters, After several intense years, we are discontinuing our support for victims of Lyconet/myWorld. During this time, we have achieved a great deal together with dedicated partner law firms and debt collection agencies and helped numerous victims obtain justice. We would like to express our sincere thanks to everyone who placed […]

The quiet demise of Lyoness Europe AG – and the responsibility of its management.

Buchs SG – What remains of the once globally operating shopping network ‘Lyoness’? A sober entry in the Swiss Commercial Gazette. On 30 April 2025, bankruptcy proceedings against LYONESS EUROPE AG in Buchs (Canton of St. Gallen) were discontinued by the bankruptcy judge of the Werdenberg-Sarganserland District Court ‘due to lack of assets’. The company […]

Freidl’s latest calls highlight the risky situation at Lyconet/myWorld.

On 24 April 2025, Hubert Freidl once again presented the illusion of the ‘most wonderful business in the world’. In a typical motivational call, he announced an ‘incredible’ 9,600 new active marketers within five weeks, a record that shows one thing above all else: the old scam lives on. And it is becoming increasingly dangerous. […]

Tax risks at Lyconet/myWorld: Marketers under scrutiny – voluntary disclosure or criminal proceedings?

The investigation into the Lyoness/Lyconet complex is gathering pace, and many could be in for a rude awakening. While some law enforcement agencies have been reluctant to act in the past, the tax authorities are now taking a much more decisive approach. Tax audits and investigations are spreading internationally, putting pressure not only on the […]

From billionaire visionary to tax dodger? Investigators are on the hunt!

On the outside, he appears to be a visionary entrepreneur – but behind the shiny façade lies a web of concealment, fictitious transactions and alleged tax evasion. The Hubert Freidl case is coming to a dramatic head. The Graz public prosecutor’s office is investigating under file number 16 ST 47/25 g. Some observers are reminded […]

Anyone who still believes is losing – The dangerous illusion of Lyconet

Glossy on the outside, rotten on the inside – that’s an accurate description of the current state of Lyconet and myWorld. While the company continues to publicly portray itself as a thriving network, behind the scenes there are increasing signs of structural decay, financial difficulties and systemic lack of transparency. Office closures: downsizing instead of […]