From the outside, it often seems incomprehensible: Why do people stick with projects that obviously don’t benefit them or even harm them? The answer often lies not in a lack of intelligence or information, but in a psychological phenomenon: the sunk cost effect. What is behind this effect? The “sunk cost effect” describes the tendency […]
We would like to thank Goran Ljubic for answering our questions at all, but unfortunately, the numerous @media customers are now no better informed than before, and many key questions remain unanswered. For years, marketers associated with Lyconet and myWorld have been investing in the so-called @media project, in some cases with considerable sums of […]
At the beginning of July 2025, numerous marketers were surprised to learn in a Zoom call that the long-announced @media project had already been sold to ATMEDIA Europe Ltd. in February. There had apparently been no official announcement or transparent communication in advance. Given the long history of delays, technical difficulties and lack of results, […]
The crypto trading platform Blocktrade is coming under increasing criticism. More and more investors are expressing dissatisfaction with a lack of transparency, delayed projects and technical difficulties. A journalistic enquiry to the company has so far gone unanswered, but the list of unanswered questions continues to grow. Bluff or plan? Blocktrade had announced ambitious plans […]
According to information available to our editorial team, a direct exchange took place between Lyoness/Lyconet founder Hubert Freidl and CEO Ben Ecker at the end of May. Ecker presented a proposal that could both defuse the ongoing legal disputes and improve the tarnished image of myWorld. The aim is to find a viable solution to […]
According to information obtained by our editorial team, the Vienna Public Prosecutor’s Office for Economic Affairs and Corruption (WKStA) is nearing completion of its investigation against Freidl and other individuals. This is expected to be finalised in summer 2025. The investigation has been delayed several times, partly due to renewed complaints. Most recently, another complaint […]
Lyconet once again invited participants to a widely advertised Zoom call. In the run-up to the event, there was talk of a ‘groundbreaking event,’ groundbreaking news and significant progress. Expectations were high. But those who followed the event closely were met with more of the same: ambitious promises, familiar platitudes and little substance. For years, […]
The international network of companies surrounding Lyoness, Lyconet and myWorld is showing increasing signs of disintegration. The latest example is the British company Benefit4me Global Ltd, formerly myworld.com Global Ltd and MyWorld Alphabet Limited. According to official documents, Dominic Hubert Kollmann, the sole director, applied for the dissolution of the company on 21 May 2025. […]
In times of inflation, banking crises and geopolitical uncertainty, investors are looking for stable assets. Precious metals are traditionally highly valued – but while gold maintains its reputation as a ‘safe haven’, some providers are increasingly trying to establish copper as an investment metal. This is a dangerous development, as copper is simply unsuitable for […]
Dear customers, partner companies, supporters, After several intense years, we are discontinuing our support for victims of Lyconet/myWorld. During this time, we have achieved a great deal together with dedicated partner law firms and debt collection agencies and helped numerous victims obtain justice. We would like to express our sincere thanks to everyone who placed […]
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