Between fairy tales and millions – why marketers should not trust the promises of Cashback Universe

Commentary by B. Ecker, CEO BE Conflict Management A new call, old patterns: Max Galler promises quotas and transitions that lack any factual basis. Instead of transparency, there is blame shifting. Before millions flow again, Freidl & Co. must first be held accountable. Max Galler must also be held to his statements, especially since it […]

‘Cashback Universe’ after myWorld bankruptcy – between Phoenix promises and creditor risk

On 14 August 2025, Max Galler addressed the unsettled marketers of ‘Cashback Universe’ in a community call. Officially, the meeting was intended to provide guidance following the bankruptcy of myWorld International AG. However, analysis of the statements reveals that Instead of transparency, blame, exaggerated promises and dangerous signals for those who have already lost money […]

Rescue or rebranding? – CEO blames predecessor for legacy issues and pins hopes on CoinMetro, but…

Who will pay in the end? From an investor’s perspective, key questions remain unanswered after the AMA! In the AMA on 31 July 2025, Blocktrade CEO Sam explained the company’s situation. In addition to strategic plans and possible partnerships, he emphasised a clear distinction from former executives. The presentation gives the impression of an increased […]

Cashback Universe – ‘Phoenix Company’ instead of creditor protection?

A ‘Phoenix Company’ model (also known as Phoenixing) refers to a procedure whereby a company continues its business activities under a new legal entity after insolvency or liquidation, often with the same people, the same infrastructure and the same customers, but without the old debts. The name is derived from the mythological phoenix, which is […]

myWorld and insolvency facts: 4,000 euros in the account, 56 million euros in tax debt, 5 million euros in vouchers paid in outstanding!

The figures are clear: debts of up to EUR 63.9 million, around 4,000 euros in the business account, hardly any realisable assets, and what little remains of value, such as the company’s own property and the ‘myWorld’ brand, is blocked by government liens. The property in the cadastral municipality of Maierhofen (EZ 174, KG 62232) […]

myWorld Group – A look behind the scenes with figures

What had been looming for months has now come to pass: Lyconet Austria GmbH, a central sales arm of the myWorld Group, officially filed for insolvency on 6 August 2025. This affects 43 employees and 565 creditors, with liabilities amounting to around 5.7 million euros, mostly consisting of outstanding supplier liabilities. According to the information […]

VOW tokens: Price rise despite lack of substance – where is the money really going?

Where is the money going – and why the price rise is no proof of substance. The crypto project VOW presents itself as a beacon of technological hope: blockchain-based, transparent, decentralised – at least, that is the official self-image. But a look at its actual activity raises doubts. Although, according to the project, numerous customers […]

Lyconet successor with token system: What is behind ‘Cashback Universe’?

Former and active marketers from the international Lyconet/myWorld structures are currently being asked to transfer their accounts to a new platform called www.cashback-universe.com. At first glance, the transition appears straightforward: existing structures, career levels and, allegedly, commissions are to be transferred. However, a detailed analysis of the platform’s FAQ raises questions – particularly with regard […]

From Lyconet to Enigmatic Smile LLC & Cashback Universe – is this just going to continue?

While it is understandable that Hubert Freidl now has to act to delay the complete disaster for as long as possible, it seems more like an act of desperation. His closing sentence: ‘…to actually expand myWorld into the world’s largest cashback community’ is telling, given that myWorld has been supposed to be the world’s largest […]

Lyoness: Arrest in Madrid – Investigations into €52 million fraud target company executives

Madrid, 1 August 2025 – Spanish police have arrested the alleged mastermind behind Lyoness Spain in Madrid. The allegations are serious: more than 800 people are said to have been defrauded of over five million euros through an opaque bonus and referral programme. According to investigators, the underlying business model has all the characteristics of […]