Lyoness, Lyconet, MyWorld

These companies were founded by Hubert Freidl. In many countries, Lyoness/Lyconet is already illegal and in some countries even banned as a pyramid scheme. Members are recruited with the idea of cashback, fed into the pyramid scheme and currently encouraged by myWorld’s IPO fantasies to exchange investments they have already made for worthless fake shares.

Cashback Universe – even less transparent than Lyconet and myWorld

Targeted approach to former Lyconet marketers The opening of the call makes it clear who the message is aimed at: ‘You have built something up over many years, now is the time to secure your success.’ This rhetoric is clearly aimed at those who were previously active in the Lyconet system. It was only after […]

Cashback Universe – Old words, new risk: Where does your money go?

Recurring narratives – familiar from the Lyconet system The latest online call from Cashback Universe follows a familiar pattern: The choice of words is strikingly reminiscent of the motivational rhetoric of earlier Lyconet events. Does it sound familiar to marketers? ‘Transformation that happens when you invest in yourself.’ ‘Become part of something bigger.’ ‘This is […]

Grazbachgasse: Rental flows in the myWorld/Lyconet network and internal interdependencies

While key companies in the myWorld/Lyconet network are now subject to insolvency proceedings, attention is increasingly turning to the infrastructure and asset structures that enabled operations to continue for years. The property at Grazbachgasse in Graz (previously Kärntnerstraße 9), often referred to internally as the group headquarters or ‘Lyoness House’, plays a special role in […]

Myw Portugal insolvent: The quota is theory – the assignment is strategy

In a ruling by the Lisbon Commercial Court (Ref.: 22852/25.1T8LSB) on 28 September 2025, Myw Portugal, Unipessoal, Lda., a national subsidiary of the international myWorld Group, was officially declared insolvent. For Portuguese victims, the crucial question now is: Does it make sense to file individual claims in the insolvency proceedings, or should claims be bundled […]

888 – The code of silence! How Lyconet top marketers cashed in via Cyprus and circumvented Austrian tax law

It sounds like the plot of an economic crime thriller, but it is bitter reality: An exclusive circle of Lyconet top marketers is said to have received millions in commissions via a payment structure with secret ‘888 membership numbers’, anonymised, tax-optimised and outside the official accounting systems. At the centre: an inconspicuous tax office in […]

Cash flows without value in return? Lyconet management under pressure

Patronage, cash drain, sister loans – Lyconet management in the sights of insolvency administrators What was long presented as a ‘restructuring’ of the myWorld/Lyconet structure may, according to internal documents, have been a system of internal self-financing. Documents from spring and summer 2025, which are available to our editorial team, show that payments were not […]

Blocktrade: From Tallinn to Ljubljana – stock market dreams despite tax debts?

The cryptocurrency platform Blocktrade is publicly talking about growth, expansion and a possible IPO. But the sobering register data paints a completely different picture: outstanding tax debts of €280,287.72 in Estonia, two unfiled annual financial statements and a risky relocation to Slovenia. Can a company that positions itself in this way really go public in […]