From Cashback World to myWorld International – how the British company disappears from the insolvency register and what this means for marketers The next chapter in global decline It’s official: the British company myWorld International Limited, formerly known as Cashback World Europe Limited and myWorld Europe Limited, has been in court-ordered liquidation since July 2024. […]
A request that reveals more about its sender than about freedom of the press The editorial team at BEKM.eu received a letter from Hubert Freidl, the founder and long-time head behind the corporate structures of Lyoness, Lyconet and myWorld. In his letter, Freidl demanded the complete removal of all content about him from the domains […]
Following the takeover by FSR and the collapse of the myWorld system, former owners are now also coming under the scrutiny of legal investigations. Wave of lawsuits against Blocktrade – investors demand their money back, IPO a distant prospect Between claims for repayment, legal disputes and broken promises What was once considered a European crypto […]
Growing damage following the insolvency of myWorld and Lyconet Since the insolvency proceedings were opened against myWorld International AG and the associated Lyconet companies at the beginning of August 2025, the damage has been growing significantly. In addition to numerous reports from Austria, Spain, Italy, Germany and Slovenia, various consumer agencies and media outlets are […]
As announced, we are now gradually publishing the key points of reference for our work so that it finally becomes clear in what swamp of corporate constructs this system is rooted. Behind the well-known brands Lyoness, Lyconet and myWorld lies not a corporation, but an opaque network: in addition to the official companies, there is […]
An officially signed BKA document confirms: Spain, Austria and Estonia are investigating the corporate complex on suspicion of a pyramid scheme similar to fraud. Among others, founder Hubert Freidl is being investigated for fraud and fraudulent bankruptcy. The turning point: 27 May 2025 27 May 2025 could go down in European investigative history as the […]
Targeted approach to former Lyconet marketers The opening of the call makes it clear who the message is aimed at: ‘You have built something up over many years, now is the time to secure your success.’ This rhetoric is clearly aimed at those who were previously active in the Lyconet system. It was only after […]
Recurring narratives – familiar from the Lyconet system The latest online call from Cashback Universe follows a familiar pattern: The choice of words is strikingly reminiscent of the motivational rhetoric of earlier Lyconet events. Does it sound familiar to marketers? ‘Transformation that happens when you invest in yourself.’ ‘Become part of something bigger.’ ‘This is […]
While key companies in the myWorld/Lyconet network are now subject to insolvency proceedings, attention is increasingly turning to the infrastructure and asset structures that enabled operations to continue for years. The property at Grazbachgasse in Graz (previously Kärntnerstraße 9), often referred to internally as the group headquarters or ‘Lyoness House’, plays a special role in […]
In a ruling by the Lisbon Commercial Court (Ref.: 22852/25.1T8LSB) on 28 September 2025, Myw Portugal, Unipessoal, Lda., a national subsidiary of the international myWorld Group, was officially declared insolvent. For Portuguese victims, the crucial question now is: Does it make sense to file individual claims in the insolvency proceedings, or should claims be bundled […]
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information