The quiet demise of Lyoness Europe AG – and the responsibility of its management.

Buchs SG – What remains of the once globally operating shopping network ‘Lyoness’? A sober entry in the Swiss Commercial Gazette. On 30 April 2025, bankruptcy proceedings against LYONESS EUROPE AG in Buchs (Canton of St. Gallen) were discontinued by the bankruptcy judge of the Werdenberg-Sarganserland District Court ‘due to lack of assets’. The company […]

Freidl’s latest calls highlight the risky situation at Lyconet/myWorld.

On 24 April 2025, Hubert Freidl once again presented the illusion of the ‘most wonderful business in the world’. In a typical motivational call, he announced an ‘incredible’ 9,600 new active marketers within five weeks, a record that shows one thing above all else: the old scam lives on. And it is becoming increasingly dangerous. […]

Tax risks at Lyconet/myWorld: Marketers under scrutiny – voluntary disclosure or criminal proceedings?

The investigation into the Lyoness/Lyconet complex is gathering pace, and many could be in for a rude awakening. While some law enforcement agencies have been reluctant to act in the past, the tax authorities are now taking a much more decisive approach. Tax audits and investigations are spreading internationally, putting pressure not only on the […]

From billionaire visionary to tax dodger? Investigators are on the hunt!

On the outside, he appears to be a visionary entrepreneur – but behind the shiny façade lies a web of concealment, fictitious transactions and alleged tax evasion. The Hubert Freidl case is coming to a dramatic head. The Graz public prosecutor’s office is investigating under file number 16 ST 47/25 g. Some observers are reminded […]

Anyone who still believes is losing – The dangerous illusion of Lyconet

Glossy on the outside, rotten on the inside – that’s an accurate description of the current state of Lyconet and myWorld. While the company continues to publicly portray itself as a thriving network, behind the scenes there are increasing signs of structural decay, financial difficulties and systemic lack of transparency. Office closures: downsizing instead of […]

Lyconet, MyWorld & the media boxes: still a lot of hot air, little reality!

What began with promises of passive income, technical innovations and international success stories ends for many in frustration, financial losses and burning streaming boxes. After revisiting the topic of @Mediabox after a few months, we received numerous additional accounts from those affected. These statements cast an alarmingly clear light on the questionable practices of the […]

Blocktrade SA: Gamification, crypto dreams – and a powder keg for investors?

From the outside, Blocktrade SA looks like the next big thing in the European crypto market: a gamified trading platform, planned crypto payments in retail, an expansion towards Nasdaq. But a closer look reveals a company with shaky finances, a strategy that has changed several times and a questionable exit perspective, a case study in […]

Balance Programme Reloaded: old promises, but who still believes them?

As the crisis surrounding Lyconet and myWorld continues to escalate, those in charge are visibly trying to keep the business alive. The latest Zoom call provided a prime example of the familiar mechanisms: motivation, big promises and repeated calls for action. Hubert Freidl, who has increasingly taken over the presentation of the Balance programme himself […]

Ponz schemes: prohibited but often not punishable – a legal paradox

Ponz schemes are infamous: they promise high profits but are ultimately based on new deposits from participants until the system collapses and the majority lose their money. However, while they are prohibited by law in many countries, they sometimes go unpunished. How can that be? Prohibited, but only under civil law The German Unfair Competition […]

Lyconet/myWorld: Another conviction as a pyramid scheme – OGH confirms questionable practices

In its judgment of 22 January 2025 (3 Ob 189/24a), the Austrian Supreme Court (OGH) in Vienna once again dealt with the Lyconet/myWorld business model – and once again the alarm bells are ringing. In a current case regarding the reclaim of marketer funds, the court ruled that the company is a prohibited pyramid scheme. […]